Often referred to in conjunction with user interface (or UI), user experience (or UX) is an incredibly important part of your website’s overall design. UI and UX have some similarities, but there are some distinct differences.
Curious about what they are and how user design works, and why is it important? Keep reading.
How is UX different from UI?
To put it simply, the UI is literally the interface of a product or a site, visuals, buttons, lists, etc. This concerns the interactive elements and their appearance. It covers color palettes and text fonts. It works with UX because the design elements absolutely affect the experience as a whole.
However, as the name suggests, UX design is how the user experiences the product or site. Online and in the real world, you can see the design everywhere. For example, the layout of the supermarket or the way your website is laid out, these are both examples of user experience design. Essentially, it’s about making the journey of your site, your store, or making the use of your product as smooth as possible to hold customers’ attention or ensure their loyalty.
Why is UX design so important?
As a brand, you want to be a household name. You want people to recommend you over your competition for having amazing, easy-to-use products or an extremely easy-to-navigate site.
It would then make sense to invest a decent amount of time and money in UX design. Have a Website focused on user experience or product will show that you care a lot about your customers. The better your UX, the more likely you are to retain customers, great reviews, and word-of-mouth promotion.
How to test and improve the UX?
If you’re worried that your UX isn’t up to the job, there are a few ways you can test and improve it.
- Customer reviews and surveys: ask! People who will know how to navigate your site as well as you. Give them the option to give you their opinion or answer a few quick questions about using your product. Take these reviews and use them to improve your site.
- User Flowchart: Create a flowchart of how you expect people to use your site and compare it to how they actually do. If the two don’t match, you can start making changes to try and bring them back to the original plan. There are a number of analytics tools you can use to see how people are browsing your website.
- Testing: the more data you can collect, the better. See how others build their sites and compare them. Find out what works, what doesn’t, then apply those elements to your own site and its needs to see if they will work. Doing this early in the website development phase is a worthwhile endeavor as it can save time and money later on.
UX Design is not something to be overlooked, and although the two are often mentioned together, UI is not the same.
This might not be a definitive guide, but I hope it provided a good idea of why user experience should be considered throughout your design process. Find out what is working for your site, make sure everything is working fine, and that your customers are happy. Customer response is the most important thing to listen to as you edit and adapt your UX design, so pay attention to constructive criticism and be prepared to make changes.